Thursday, June 27, 2013

A Few More Quick eBay Tips

I've written about selling on eBay before (here and here).  Last month my mom asked me to help her get started on eBay and I thought I'd share my advice for her on the blog.  

Be Very Descriptive with the Title
"Vintage wedding photo 002" is too generic.  Check out titles of similar products for ideas. Do a little research to find out what buyers will call the item.  That helps it come up in search.

Photos Sell the Item!
More pictures.  eBay gives you a maximum of 12 for free - use them!  Photograph from all angles and include close-ups of details.

Format the Text for Readability
Put no more than one or two sentences on each line or use bullet points.  Nobody wants to read huge blocks of text.  Highlight the important features!

Consider adding something personal about why the item is special, like, "I found this picture in a box of my parents' things.  It's probably one of their friends or relatives from Adams, MA.  They had a large Polish family."  People will be more likely to buy specific subjects that interest them.

Price for You, First, Then Price to Sell
Do an experiment.  First offer at the price you'd like to sell the item at (ideally, the average selling price of similar items).  If that doesn't work, lower the price when you relist.

Another experiment - play with shipping!  Sometimes people will snap up an item if you offer free shipping - even if you increase the starting bid.  A couple of ways to try:
  1. With your lowest price and shipping cost to be paid by the buyer.  
  2. With a higher price but free shipping.  
People tend to prefer free shipping.  There is a setting in the listing where you can exclude bidders from other countries, FPO, AK, HI, etc.

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